SearchScallers

Free tool

How findable is your business, really?

Fourteen questions you can answer from your own phone in a couple of minutes. You get a score and a list of what to fix first. No email needed and nothing gets sent to us — the whole thing runs on your device.

Scoring it by hand: each question is worth the points shown beside it. Add up the ones you can answer “yes” to, then divide by the total of every question that applies to you. Ignore anything marked as not applying.

Point 1 Found Can people find you at all?

Search your main service plus your town on your phone. Do you show up in the map at the top? For example: "AC repair" plus your town. Use your phone, not the office computer.

13

On that same search, does your website appear anywhere on the first page?

9

Have you claimed your Google Business Profile? The listing with your name, hours, photos and reviews beside the map.

9

Have you added a photo or a post to that listing in the last three months?

5

Does your website have a separate page for each main service you offer? A page for AC repair, another for duct cleaning, and so on — not one page listing everything.

8

Do you have at least twenty Google reviews?

6

Point 2 Fast Does it work when they land on it?

Does your website open in under about three seconds on mobile data? Turn wifi off on your phone, load your own site, and count it out.

10

Does your website look right on a phone — no pinching or sideways scrolling?

8

Is there a call button on every page that dials you with one tap?

8

Point 3 Covered Are you covered when it works?

7

Is your license number shown on your website? Usually the footer or the contact page.

5

If you advertise any offer or discount, is there a page spelling out the terms? Who qualifies, what is excluded, when it ends, whether it combines with anything else.

4

If you use a chat widget or automated answering, does it tell people it is automated? Including AI receptionists and anything that answers or calls with a synthetic voice.

3

Does your website have a privacy policy that matches what it actually collects?

5

How it is scored

The same three things we check on every job.

1. Found — Can people find you at all?

When somebody nearby searches for what you do, does your name come up — in the map at the top and in the results underneath? If not, nothing else on this list matters yet.

2. Fast — Does it work when they land on it?

They found you and tapped through. Now your site has about three seconds to open and one job to do: make it obvious what you fix and how to ring you. Most sites lose people right here.

3. Covered — Are you covered when it works?

They found you, they landed on the site, they filled in the form. Now: are you allowed to ring them back? Is your license number where your state expects it? If you are running a spring discount, is there anything in writing behind it? This is the part that turns a lead into a job instead of a problem.

The weightings are not arbitrary. Showing up in the map is worth more than having a privacy policy, because one of those brings you work and the other keeps you out of trouble. Both matter — they do not matter equally.

Anything you mark as not applying comes out of the total completely, so you are never scored down for something that was never asked of you in the first place.

Get one of our engineers to check it properly

The scorecard is a rough self-check. The Game Plan is us actually looking — at your site, your Google listing, and what the competition nearby is doing — then writing up what to fix and in what order. Free, and yours to keep whether or not you hire us.

Email me my score Email us directly