SearchScallers

What we do

Three ways in. One of them will sound like you.

Nobody arrives in the same shape. Some people have a decent website and a Google listing nobody has touched in three years. Some have a site built in 2013 that nobody can read on a phone. Some have not got one at all. So rather than sell one package to everybody, here is what we actually see — find the one that sounds like your situation.

Option 1

The Tune-Up

Fix and optimise what you already have

Your website is fine. It just is not doing anything for you.

Sounds like you if…

  • Your website looks decent and is not especially old
  • But you do not show up in the map at the top of Google
  • Your Google listing is claimed and then half-filled-in
  • You have got plenty of good reviews and nothing is being done with them
  • Competitors doing worse work than you rank above you

What you get

  • A full check of every page — the title, the headings, and the summary Google shows underneath your name in the results
  • Code added behind the scenes that tells Google you are an HVAC company, what you fix, your hours and the towns you cover
  • Your Google Business Profile filled in properly: right categories, every service listed, real photos, correct hours
  • Set up so AI assistants like ChatGPT and Google’s AI answers can find you and recommend you by name
  • A written report of what was wrong, what we changed, and what to watch

$750 – $1,200 one-time

About 1–2 weeks

Start with a free check-up
Option 2 Most common

The New System

A rebuild, plus everything in the Tune-Up

The website itself is the problem — or you do not have one yet.

Sounds like you if…

  • Your site is slow, or it looks wrong on a phone
  • It was built years ago, or half-finished and never touched again
  • One page covers every single service you offer
  • You do not have a website at all yet
  • People do find you, then call somebody else instead

What you get

Everything in The Tune-Up, plus:

  • A brand-new website, five to eight pages, built by hand for your business
  • Opens in about a second on a phone, which is where nearly all your customers are
  • A big call button on every page — one tap and their phone is dialling you
  • A separate page for each service: AC repair, duct cleaning, furnace replacement, whatever you actually do
  • A separate page for each town you cover, so you can show up in more than one place
  • A contact form with the permission checkbox done properly, so following up cannot get you fined

$2,000 – $3,500 one-time build

About 3–5 weeks

Start with a free check-up
Option 3

New System + Maintenance Plan

The rebuild, then we keep working on it every month

You want the phone ringing in February, not just in July.

Sounds like you if…

  • Everything above, and you want it to keep getting better
  • You are trying to grow into the next town over
  • The slow season is too slow
  • You do not have the time to keep on top of this yourself
  • You have tried an agency before and could never tell what they did

What you get

Everything in The New System, plus:

  • Two new pages or articles a month, written to get picked up by Google and by AI assistants
  • Regular posts and fresh photos on your Google listing, which Google notices
  • Review requests built into how you finish a job, and every review answered
  • Ongoing checks that your name, address and phone number match everywhere online
  • A short monthly note in plain English: how many people found you, how many called, what is next

$2,500 setup + $500 – $1,000 per month, cancel any time

Build in 3–5 weeks, then ongoing

Start with a free check-up

Why not one price

Nobody shows up in the same shape.

You would not quote a furnace replacement over the phone without knowing what is in the basement. Same principle here.

One company comes to us with a perfectly good website and a Google listing that has been sitting half-empty since 2019 — that is an afternoon of work and a few hundred dollars, not a rebuild. Another has a site that takes eight seconds to open on a phone, which no amount of listing work will rescue. Another has ninety-four five-star reviews doing absolutely nothing for them because nothing on their website mentions them.

Selling all three of those people the same package would be easy for us and wrong for two of them. So we look first, then quote.

Find out which one you are

Under the hood

The actual work inside those packages.

You do not need to read any of this to hire us — the packages above cover it. But if you like knowing exactly what you are paying for, here it is.

01

Your Website, Built by Hand

A site built from scratch for your business. Loads fast on a phone, says what you do in plain language, and gives Google everything it needs to show you.

Read more → 02

Getting Found on Google

Making sure Google can find your site, understand what you do and where you work, and put you in front of people searching for it.

Read more → 03

The Map at the Top of Google

Getting you into the little map at the top of the results — the three businesses most people call before they scroll any further.

Read more → 04

Saying the Right Things

Working out exactly what your customers type into Google, then writing the page that answers them better than the competition does.

Read more → 05

The Compliance Pack

The stack of small legal bits a licensed contractor’s website is supposed to carry — and that almost nobody building websites has heard of.

Read more → 06

Knowing What Is Working

A plain monthly update: how many people found you, how many got in touch, and what we are working on next. No dashboards you will never open.

Read more →

What people ask about the packages

What if I do not fit neatly into one of these?

Most people do not, and that is fine. These are starting points, not boxes you have to squeeze into. We look at what you have got, tell you which bits are actually holding you back, and quote for those. Sometimes that is less than the tier you thought you needed.

Why is there a range instead of one price?

Because a six-page site for a one-truck operation is not the same job as a fifteen-page site for a company covering four towns. The range covers the normal spread. You get one fixed number in writing before anything starts, and it does not move unless you ask for something new.

Do I have to take the monthly plan?

No. Plenty of people take the build and stop there, and that is a perfectly good outcome. The monthly plan is worth it if you are in a competitive town or trying to grow into new areas. If we do not think you need it, we will say so.

What is this about AI assistants finding me?

More people are asking ChatGPT and Google’s AI answers things like "who is a good HVAC company near me" instead of scrolling a list of links. Those systems pull from the same information Google uses — your listing, your website, your reviews. Setting that up properly is included from the first tier.

Can I start small and upgrade later?

Yes, and a lot of people do. Start with the Tune-Up, see whether the phone picks up, and put the rebuild off until it makes sense. Nothing we do in the first tier gets thrown away if you upgrade later.

I already pay somebody for this. How do I know if it is working?

Ask them two questions: how many people called you from Google last month, and what did you change on the site. If you cannot get a straight answer to either one, that tells you something. Our free check-up will show you the state of things regardless of who did the work.

Not sure which one you need?

Nobody is, at first. Tell us what you have got — even if the answer is nothing — and we will tell you which of these three actually applies to you, what it would cost, and what it would change. Free, and yours to keep either way.

Get your free Game Plan Email us directly